In today’s retail landscape, the line between online and offline shopping has blurred. Middle-class, Gen Z, and millennial shoppers expect a seamless, personalized experience, whether they’re browsing online or visiting a store. For retailers, the challenge lies in bridging these worlds and addressing barriers that impact sales, both online and offline. Briskk’s unified commerce platform offers a holistic solution, empowering retailers to increase sales by ensuring a consistent, seamless experience across all touchpoints.
The Challenge: Across Online and Offline Sales
1. Low Conversion Rates Across Channels
Data Point: Cart abandonment is not just an online problem — 85% of shoppers who try products in-store leave without making a purchase.
Online Challenges:
- Confusing layouts and lack of product information.
- Limited payment options and complicated checkouts.
- Concerns over trust and lack of live support.
Offline Challenges:
- Shoppers leave without purchasing after trying items due to limited assistance or lack of personalized recommendations.
- Poor inventory visibility across stores leads to frustration when desired products are unavailable.
- Long queues or outdated payment methods disrupt the in-store experience.
2. Low Average Order Value (AOV) Across Channels
Data Point: 63% of shoppers stick to their planned purchases without additional incentives or suggestions.
Online Challenges:
- Generic recommendations fail to inspire additional purchases.
- Lack of bundling or offers that encourage higher spending.
Offline Challenges:
- In-store staff lack tools to make personalized upselling or cross-selling recommendations.
- Limited visibility of complementary products discourages additional purchases.
3. Lack of Unified Experiences
Data Point: 73% of consumers use multiple channels during their shopping journey, yet many brands fail to connect these experiences.
Challenges:
- Disconnected data prevents retailers from understanding customer behavior across channels.
- Customers who browse online but shop offline (or vice versa) face inconsistent experiences, leading to frustration.
- Cart abandonment online or after in-store trials remains unaddressed, causing lost sales.
How Briskk Solves These Challenges
1. Increasing Conversion Rates Across Channels
- Abandoned Cart Recovery (Online and In-Store):
Briskk tracks abandoned carts both online and offline. If a shopper leaves without purchasing, Briskk sends reminders via WhatsApp or email, offering tailored promotions to encourage completion.
Example: A shopper tries a jacket in-store but doesn’t purchase. Briskk sends a message with a discount or complementary product suggestion to drive conversion.
- Personalized Recommendations:
Briskk’s AI suggests products based on browsing history, in-store trials, or past purchases, improving decision-making. - Unified Inventory Management:
Briskk ensures real-time inventory visibility across online and offline stores, allowing customers to reserve products online for in-store pickup or delivery. - Streamlined Checkouts:
Both online and offline checkouts are fast and intuitive, with multiple payment options, including UPI, wallets, and cards. Briskk’s mobile PoS also enables sales associates to complete transactions anywhere in the store, eliminating long queues. - Real-Time Support:
Integrated live chat and AI chatbots provide instant assistance online, while in-store staff use Briskk’s tools to answer customer queries and offer personalized guidance.
2. Increasing Average Order Value Holistically
- Smart Product Recommendations (Across Channels):
Briskk’s AI suggests complementary items both online and in-store, increasing AOV by up to 15–20%.
Example: A customer buying a coffee machine online sees recommended accessories like coffee pods and a frother. In-store, staff use the same AI insights to suggest similar add-ons.
- Bundling and Offers:
Briskk simplifies creating strategic bundles and deals that encourage larger purchases, boosting AOV by 20–30%.
Example: A shopper trying shoes in-store sees a bundled discount on matching socks and insoles, while online shoppers receive a similar bundle offer.
- Interactive In-Store Displays:
Briskk’s interactive screens showcase product bundles, reviews, and recommendations, making the in-store experience as dynamic as online shopping. - Loyalty Programs:
Briskk’s CRM tracks purchases across channels, rewarding loyal customers with exclusive offers and discounts, increasing repeat purchases.
3. Delivering a Unified Omnichannel Experience
- Seamless Transition Between Online and Offline:
Briskk integrates customer data across channels, ensuring that online behavior informs in-store experiences and vice versa. - Example: A customer browsing skincare products online gets personalized recommendations when they visit the store, ensuring a cohesive journey.
- Real-Time Customer Insights:
Briskk provides actionable insights into customer preferences, enabling retailers to deliver personalized promotions and optimize inventory. - Urgency and Engagement Tools:
Features like low-stock alerts and limited-time offers work seamlessly across online and offline, creating a consistent sense of urgency that drives conversions. - Example: A shopper in-store sees a “Low Stock” indicator for a popular item, while online shoppers see the same alert.
The Briskk Advantage: Solving for Both Worlds
Briskk’s unified platform bridges the gap between online and offline retail, ensuring that for customers, it doesn’t matter where they shop — the experience is seamless and personalized.
- Higher Conversion Rates: Tools like abandoned cart recovery, real-time support, and intuitive layouts help turn browsers into buyers.
- Increased AOV: AI-driven recommendations, bundling, and loyalty programs encourage customers to spend more, both online and in-store.
- Omnichannel Excellence: Unified data ensures consistent experiences across touchpoints, meeting the expectations of middle-class, Gen Z, and millennial shoppers.
- Improved Efficiency: Real-time inventory management and mobile PoS reduce friction and enhance customer satisfaction.
Conclusion
Increasing sales is no longer about optimizing a single channel — it’s about creating a unified shopping experience that seamlessly integrates online and offline touchpoints. Briskk empowers retailers to deliver this holistic experience, addressing key challenges like cart abandonment, disconnected journeys, and low AOV. With Briskk, emerging brands in Bharat can cater to the evolving expectations of middle-class, Gen Z, and millennial consumers, driving sustainable growth.
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