Running a retail business in Bharat’s Tier 2, 3, and 4 cities comes with significant operational challenges. Emerging brands in experiential categories like cosmetics and apparel often struggle to scale due to high resource costs and operational inefficiencies. At Briskk, we’ve identified these pain points and offer an innovative AI-driven solution to help businesses reduce costs while maintaining quality and delivering exceptional customer experiences.
Current Challenges in Cost Management
- High Human Resource Costs
- Fact: Over 40% of a retailer’s operational budget is spent on staffing costs, with many tasks being repetitive and time-consuming.
- Impact: High dependency on staff increases payroll expenses and leads to inefficiencies.
- Solution: Automating these tasks with Briskk’s AI-driven tools can save up to 25%-30% in labor costs.
2. Overhead from Multiple Technology Vendors
- Fact: Retailers use 3–5 different software solutions for PoS, inventory, and cataloging, with costs ranging from ₹10,000 to ₹50,000 per month per system.
- Impact: Managing multiple vendors leads to increased administrative overhead and integration issues.
- Solution: Briskk’s unified platform consolidates these functionalities, saving retailers ₹1 lakh annually.
3. Expensive PoS Hardware or computer
- Fact: Traditional PoS devices cost between ₹15,000 and ₹50,000 per unit, with additional maintenance costs.
- Impact: High hardware costs deter businesses from scaling.
- Solution: Briskk’s WhatsApp-based PoS eliminates the need for costly devices, saving ₹50,000 or more annually.
4. High Training Costs
- Fact: Training staff on complex systems costs ₹5,000-₹10,000 per employee, with recurring costs for new hires.
- Impact: Training expenses increase operational overhead, especially in high-turnover environments.
- Solution: Briskk’s intuitive Conversational PoS minimizes training needs, cutting these costs by 80%-90%.
5. Inventory Sync and Management Issues
- Fact: 43% of retailers face inventory mismanagement, leading to 10%-15% annual revenue loss.
- Impact: Overstocking or understocking impacts both profitability and customer satisfaction.
- Solution: Briskk’s real-time inventory sync ensures stock accuracy, reducing revenue loss.
6. Inefficient Customer Assitance
- Fact: Inconsistent customer service leads to a 60% drop in satisfaction, directly impacting repeat business.
- Impact: Poor service creates trust issues and lowers sales.
- Solution: Briskk’s AI tools allow staff to assist customers via WhatsApp, improving service quality without dedicated support teams.
How Briskk Solves These Problems
- AI-Powered Conversational PoS: Simplifies inventory management, catalog creation, and customer interactions.
- Unified Platform: Combines inventory management, cataloging, and consumer engagement, eliminating vendor-related costs.
- Hardware-Free Operations: Replaces costly PoS devices with smartphone-based solutions.
- Minimized Training Costs: Allows any staff member to assist customers and manage operations without extensive training.
- Real-Time Inventory Management: Ensures accurate stock levels across online and offline channels.
- Personalized Customer Assistance: Delivers quick and efficient support via AI-driven WhatsApp tools.
The Briskk Advantage
By addressing these challenges, Briskk helps businesses:
- Cut operational costs by up to 50%.
- Eliminate redundant technology and hardware expenses.
- Reduce training costs by 80%-90%.
- Improve inventory accuracy, avoiding revenue loss.
- Deliver consistent, personalized customer experiences.
Conclusion
Retailers in Bharat face steep cost challenges, but solutions like Briskk make it possible to operate efficiently and grow sustainably. By adopting Briskk’s AI-powered platform, businesses can significantly reduce expenses, streamline operations, and scale without compromising on quality or customer satisfaction.
Ready to reduce your costs and transform your business?
👉 Join Briskk Today!
