Driving Customer Growth with Briskk’s Full-Stack Omnichannel Solution

Emerging brands in Bharat’s Tier 2, 3, and 4 cities face unique challenges in driving customer growth. While online platforms attract younger consumers like Gen Z and millennials, offline stores continue to be crucial for middle-class shoppers who value touch-and-feel experiences. The gap between these two worlds — online and offline — creates friction in delivering a seamless customer journey. Briskk’s full-stack omnichannel solution bridges this divide, empowering brands to grow their customer base by offering what middle-class, Gen Z, and millennial shoppers demand: personalized, consistent, and convenient experiences across channels.

Current Challenges in Driving Customer Growth

Low Customer Retention Rates

• Data Point: Over 65% of retailers rely on cold outreach methods like SMS blasts and generic emails, which result in a 90% unresponsiveness rate.
• Impact: Such impersonal strategies fail to build trust or engagement, leading to high churn rates and low repeat business.
• Why It Matters: Retaining customers is 5x more cost-effective than acquiring new ones, especially in price-sensitive middle-class markets.

Disconnected Online and Offline Journeys

• Data Point: 75% of Gen Z and millennial shoppers prefer to discover products online but want to validate their purchases in-store before buying. However, most brands lack the infrastructure to track and integrate these journeys.
• Impact: Siloed systems lead to fragmented customer experiences, where brands cannot connect the dots between what a customer browses online and what they purchase offline.
• Why It Matters: A seamless omnichannel experience improves customer satisfaction by 80% and boosts conversion rates.

Lack of In-Store Personalization and Recommendations

• Data Point: While 59% of online shoppers expect personalized recommendations, only 18% of in-store shoppers report receiving the same level of personalization.
• Impact: Missed opportunities for upselling and cross-selling reduce average order value, leaving revenue untapped.
• Why It Matters: Personalized recommendations can increase sales by up to 20%-30%.

Inefficient Consumer Insights

• Data Point: 70% of retailers say they lack actionable insights on customer preferences and behavior, limiting their ability to design targeted campaigns.
• Impact: Blind marketing efforts waste budgets and fail to engage consumers meaningfully.
• Why It Matters: Data-driven insights can improve campaign effectiveness by 50%, making them essential for ROI-conscious middle-class brands.

Limited Real-Time Engagement

• Data Point: Traditional communication methods, like SMS or emails, have an average response time of 4–8 hours, while WhatsApp messages see a 70% response rate within 15 minutes.
• Impact: Delayed engagement frustrates customers and erodes trust.
• Why It Matters: Real-time interactions build loyalty and improve the likelihood of repeat purchases by 40%.

How Briskk’s Full-Stack Solution Solves These Challenges

1. Personalized, Real-Time Engagement

• Solution: Briskk’s AI-powered WhatsApp tools allow brands to send personalized recommendations, exclusive offers, and tailored follow-ups in real time.
• Benefit: This level of engagement increases response rates and builds trust with Gen Z and millennials who demand authenticity.

2. Seamless Integration of Online and Offline Channels

• Solution: Briskk bridges the gap between online discovery and offline purchase by unifying customer data across touchpoints.
• Benefit: Brands can track and understand the customer journey, offering consistent experiences whether the shopper is browsing online or visiting the store.
• Example: A customer browsing cosmetics online receives in-store recommendations based on their preferences, creating a seamless transition between channels.

3. In-Store Personalization and Recommendations

• Solution: Briskk’s Conversational PoS provides staff with real-time insights into customer preferences, enabling them to make tailored recommendations during in-store visits.
• Benefit: This personalization not only enhances the shopping experience but also boosts average order values by delivering relevant product suggestions.

4. Actionable Consumer Insights

• Solution: Briskk’s AI analyzes customer behavior, purchase history, and preferences to generate actionable insights for targeted campaigns and inventory optimization.
• Benefit: Retailers can create data-driven marketing strategies that resonate with middle-class shoppers’ demand for quality and affordability.

5. Unified Platform for Engagement and Operations

• Solution: Briskk’s full-stack solution integrates cataloging, inventory management, consumer engagement, and PoS functionalities into one platform.
• Benefit: By eliminating the need for multiple vendors, brands save on operational costs and ensure a consistent customer experience across all channels.

Why This Matters for Middle-Class, Gen Z, and Millennial Consumers

✅ Meets Personalization:
Middle-class shoppers value affordability and quality, while Gen Z and millennials expect convenience and personalized experiences. Briskk combines these elements by offering tailored recommendations and seamless transitions between online and offline channels.

✅ Trust and Tangibility:
Offline stores provide the “touch and feel” that middle-class shoppers prioritize, while Briskk ensures these experiences are backed by the same personalization and engagement that consumers enjoy online.

✅ Cost-Effective Growth for Brands:
By reducing operational costs and improving customer retention, Briskk allows brands to reinvest in strategies that drive sustainable growth.

The Briskk Advantage

With Briskk, emerging brands in Bharat can:

• Boost Retention Rates: Personalized communication and unified customer journeys foster loyalty and repeat business.
• Drive Sales Growth: In-store and online personalization, combined with actionable insights, increases average order value and conversions.
• Streamline Operations: A full-stack solution integrates all retail functions, reducing costs and improving efficiency.
• Meet Consumer Expectations: Deliver what middle-class, Gen Z, and millennial shoppers demand — quality, affordability, convenience, and personalization.

Conclusion

Customer growth is no longer just about acquiring new shoppers; it’s about retaining and engaging them meaningfully across their entire journey. Briskk’s full-stack omnichannel solution bridges the gap between online and offline retail, empowering brands to cater to Bharat’s evolving middle-class, Gen Z, and millennial consumers. With real-time engagement, personalized recommendations, and actionable insights, Briskk helps brands achieve sustainable growth in an increasingly competitive market.

Ready to grow your customer base and build lasting loyalty?
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